Dress by Julie de Libran
“ There's something about a dress: it's the garment that really reflects how a woman feels and how she sees herself. And yet, a good dress also has a strong personality of its own. The first piece of clothing I designed as a 14-year-old in California was a dress, and that was because I couldn't find one to wear to my high school dance.
I think women today often have the same problem. There's more fashion choice than ever before in human history, but something's missing: that special piece, produced responsibly and with care. A dress that will make you feel strong and womanly. A dress that will get you noticed when you walk into any room, regardless what's in or what's out this season. A dress that transcends fashion.
That's why I have started Dress by Julie de Libran. It is devoted to the highest standards of design, of workmanship and of responsible, sustainable production. I have designed twelve basic models--I prefer to call them stories, since each is named for the powerful female presence who inspired it. Some of my "stories" may be offered in long, medium or tunic length. Some may be offered in more than one fabric. In all, there are currently only 21 different styles in all.
The fabrics come from two of the finest mills in Europe with whom I have worked for years. The mill in Switzerland produces extraordinary embroidery on special machines. These fabrics are exclusive to us and made in extremely limited quantities. The mill in Italy supplies exquisite fabrics from their archives and end of rolls, again in very limited quantities. Many of these beautiful fabrics would otherwise be destroyed and lost.
Each dress is made to order, with the option of by-appointment fittings for further modifications. This allows me to ensure a level of quality in construction and material that puts this collection somewhere between couture and ready-to-wear. Each dress is numbered and sold in a limited series, which eliminates wasteful overproduction.
What I am aiming for is a kind of timelessness that makes each dress an instant heirloom and frees it from the churn of seasonal collections. The creation of unique pieces made according to the highest standards in a more mindful way is the direction I believe fashion will increasingly be taking. But in any case, it is the direction I am taking. It represents not just how I design but how I live as a creative person and a mother in a faster, busier and increasingly throw-away world. These are meant to be pieces women will hold onto and cherish. ”
Julie de Libran
Julie de Libran is a child of two continents. She was born in Aix-en-Provence in France. In 1980 she moved with her family to San Diego, where she stayed for 10 years. She fell in love with fashion as a young California girl. By her teens, she was already turning her first sketches into dresses made by local seamstresses. Back to Europe, she studied fashion at Istituto Marangoni in Milan and Ecole de la Chambre Syndicale de la Couture in Paris. Her career unfolded in fashion’s two most important cities. From 1991 to 1994 she worked with Gianfranco Ferré in Milan. Gianni Versace asked her to join as his assistant in 1996. She moved to Prada two years later. Over the course of ten years there, she oversaw Prada’s women’s ready-to-wear, made-to-measure, celebrity dressing and lingerie collections rising to design director at Miuccia Prada’s right hand.
In 2008 she returned to Paris. For the next six years she served as creative director for women’s ready-to-wear and head of the design studio at Louis Vuitton under Marc Jacobs. Overseeing a great house on her own was a logical next step. She took that step in 2014 when the legendary house of Sonia Rykiel tapped her as artistic director for a five-year run.
Only one challenge remains and she is meeting it now. In June 2019, de Libran launched her own label, Julie de Libran Paris.